Unnamed

To celebrate Valentine’s Day this year, Ben Gorham decided to relaunch in limited edition this nameless fragrance that leaves us free to create our own associations, with no semantic boundaries. Nestled in the white case, a set of letters printed in the unique Byredo typography provides endless possibilities of the perfect name for this fragrance. This year, in addition to the black letters, new pop colors are included for customisation: fluorescent blue, green and pink No name.

No direction. Just an immaculate label, the promise of a story to write as your own. A blank page upon which your feelings may flow. Deprived of any indications or preconceptions, you are plunged into an unknown world.

Each inspiration gives rise to a new sensation, a new image. You must only close your eyes to view the film of your own emotions.